Perspectives

We're always on the move, staying informed, inspired, and ahead of the curve in the ever-evolving medical communications space. Here, you'll find a collection of posts that dive deep into the trends, challenges, and innovations shaping healthcare today.

Award-Winning Psych Congress Poster: HCP Use of AI in Scientific Exchange

HWP is supporting research on several fronts to understand trends in AI use among industry professionals. In collaboration with expert clinicians across the country, we conducted a survey of 249 HCPs and presented the results at Psych Congress—winning the 2026 Poster Award in recognition of outstanding research and insight.

Award-winning Psych Congress poster on HCP use of AI in scientific exchange

Our Key Takeaways from Fierce Pharma Week

Fierce Pharma Week (Fierce) was buzzing with artificial intelligence (AI) demos, omnichannel promises, and bold predictions. Above all of the chatter, a clear theme rose to the top: pharma's future will be shaped not by who shouts the loudest, but by who delivers the most credible, relevant, and timely content to healthcare professionals (HCPs).

Transparency and HCP engagement conference insights

Key Takeaways From the Transparency & HCP Engagement Conference

The Transparency & HCP Engagement Conference, held August 12-14, 2025, in McLean, VA, brought together compliance leaders from the pharmaceutical and medical technology industries to address the evolving landscape of healthcare provider (HCP) engagement and transparency compliance. Representing The HWP Group at the conference were Jamie Glass, Chief Compliance Officer, and Maria Pollaro, Senior Vice President of Business Compliance.

AAIC 2025 Alzheimer's conference takeaways

Takeaways From AAIC 2025: Visualizing Progress on Multiple Fronts

The Alzheimer's Association International Conference (AAIC), held July 27 to July 31, drew more than 8000 attendees to Toronto, Canada, with thousands more watching online.

Psychiatry's Expanding Horizon: Our Key Takeaways From APA 2025

The 2025 annual meeting of the American Psychiatric Association (APA) in Los Angeles brought together thousands of mental health professionals to explore the theme: "Lifestyle for Positive Mental and Physical Health." This year's programming reflected a clear shift toward a more integrated view of psychiatry that embraces both innovative science and holistic patient care.

Fierce Pharma Engage 2025 Medical Affairs themes

3 Themes That Got Our Attention at Fierce Pharma Engage 2025

Fierce Pharma Engage 2025, held in San Diego last week, assembled about 700 of our colleagues from Medical Affairs (MA), Marketing, Business Development and Licensing, and Public Relations and Communications.

Neurology's Next Era Has Begun. Our Takeaways from AAN 2025

The 2025 American Academy of Neurology (AAN) Annual Meeting in San Diego was packed with deep scientific dialogue, bold ideas, and real-world challenges.