Before: Audience Preparation & Activation
- Omnichannel audience targeting and pre-event outreach
- Personal KOL outreach and engagement
- Congress and event activation — sponsorships, invitations, and rep materials
Services
HWP provides an integrated suite of medical communications and healthcare marketing services for pharmaceutical, biotech, and life sciences organizations. From medical affairs strategy and scientific exchange to HEOR-informed communications and digital engagement, every service is grounded in scientific rigor and strategic insight.
Every service we provide is grounded in our four core capabilities:
| Service area |
Insight Gathering |
Strategy |
Content Development |
Omnichannel Dissemination |
|---|---|---|---|---|
| Medical Marketing Disease-state and branded content developed strategically and delivered in person, virtually and digitally to engage HCPs and address educational gaps. | ||||
| Market Access Value frameworks, economic models, and evidence strategy to inform payer discussions and lifecycle access planning. | ||||
| Medical Affairs Strategic scientific content disseminated through intentionally selected channels, supporting education, and developed through close expert collaboration. | ||||
Insight
Gathering
Gathering
Strategy
Content
Development
Development
Omnichannel
Dissemination
Dissemination
Medical Marketing
Disease-state and branded content developed strategically and delivered in person, virtually and digitally to engage HCPs and address educational gaps.
Market Access
Value frameworks, economic models, and evidence strategy to inform payer discussions and lifecycle access planning.
Medical Affairs
Strategic scientific content disseminated through intentionally selected channels, supporting education, and developed through close expert collaboration.
Omnichannel Dissemination & Activation
We identify the right channels and moments to engage your audience — before, during, and after every touchpoint.
During: Live & Virtual Execution
- Congress event execution — live and virtual
- End-to-end scientific exchange design and program management
- Compliant, tech-enabled delivery that reduces risk across every transfer of value
After: Sustained Digital Reach
- Rep-approved follow-up content and continued KOL engagement
- On-demand access to congress and event content
Delivered across:
- HTML emails and digital campaigns
- Interactive tools and educational games
- Web platforms and microsites
- Video, animation, and immersive experiences
BREADTH OF EXPERIENCE
We communicate complex ideas (eg, mechanism of disease, treatment strategies) to any audience—from practitioners and scientists to patients and care partners—leading to impactful results that achieve your goals.
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client relationships
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products
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therapeutic areas
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disease states
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product launches